Mortgage website pricing, on the tag.

Three plans, one-time launch fee, no minimum term. Every plan includes your chosen design, written pages, 5 calculators, compliance block, hosting, updates, full schema and speed work.

MWS-SHELF

Shelf

Solo loan officer

$89/mo

+ $449 launch fee

One LO, one beautiful site, live fast.

  • Any catalogue design, branded to you
  • Copy written for you (home, about, 8 loan programs)
  • 5 working mortgage calculators
  • 1003-style application link or secure form
  • NMLS and Equal Housing compliance block
  • Full schema, sitemap and llms.txt
  • Built to score 90+ on PageSpeed
  • Hosting, SSL, backups, updates
  • 1 lead funnel (your choice of program)
  • 2 revision rounds a month

Not included: CRM pipeline (add-on); Monthly blog posts (add-on); Paid ads management.

Choose Shelf
Most picked

MWS-SHOWROOM

Showroom

LOs and brokers who want a lead machine

$169/mo

+ $449 launch fee

The site plus the funnels, follow-up and content.

  • Everything in Shelf
  • 4 loan-program lead funnels
  • CRM pipeline with text and email follow-up
  • Reviews engine (request + showcase)
  • 2 written blog posts a month
  • Realtor co-marketing page
  • Spanish toggle on 4 key pages
  • 6 revision rounds a month

Not included: AI Engine (add-on or bundle); Paid ads management.

Choose Showroom

MWS-FLAGSHIP

Flagship

Branches and teams

$289/mo

+ $849 launch fee

A branch site with a page and funnel for every LO.

  • Everything in Showroom
  • Up to 8 LO profile pages, each with its own apply link
  • Lead routing by LO or round-robin
  • Recruiting page for the branch
  • 4 written blog posts a month
  • Branch-level reporting dashboard
  • Priority support lane
  • 12 revision rounds a month

Not included: Corporate LOS integrations beyond a secure application link; Paid ads management.

Choose Flagship

Month to month Launch fee refundable until build starts Free design swap before launch Prices exclude any applicable sales tax.

Compare every plan, line by line

IncludedShelfShowroomFlagship
Monthly price$89/mo$169/mo$289/mo
Yearly price$908/yr$1,724/yr$2,948/yr
Launch fee (one-time)$449$449$849
Launch time after onboarding7 business days7 business days12 business days
Loan officer profile pages128
Loan-program lead funnels148
Written blog posts per month024
Revision rounds per month2612
Support hours per month2510
CRM pipeline + follow-upAdd-on $49/moIncludedIncluded
Reviews engineAdd-on $29/moIncludedIncluded
Calculators, compliance block, schema, speed workIncludedIncludedIncluded

Add-ons

Extras, priced per item

Add only what you need. Monthly add-ons can be dropped at any time with the same notice as your plan.

Infographic: Inside every plan. 1: Branded design. 2: Written pages. 3: Mortgage calculators. 4: Hosting and updates. 5: Schema and speed. With Trove the bowerbird mascot.
Add-onGroupPrice
Extra LO profile pageSite$19/mo each
Full Spanish-language versionSite$59/mo
Extra loan-program funnelLeads$29/mo each
CRM pipeline + follow-up (Shelf plan)Leads$49/mo
Reviews engine (Shelf plan)Leads$29/mo
Content pack: +4 blog posts a monthContent$139/mo
Rush launch (3 business days)Launch$249 one-time
Logo + brand mini-kitLaunch$279 one-time
Domain email + DNS setupLaunch$69 one-time
Move my old site's posts + redirectsLaunch$189 one-time

AI Engine pricing

Pay per channel, or take them all.

Every channel shares one assistant trained on your information and one inbox in your CRM. It answers general questions, collects details and books you. It never quotes rates or gives loan advice.

Channel

AI Receptionist

$179/mo

+ $299 set-up. 400 call minutes included, then $0.18/min

Channel

Website chat

$69/mo

No set-up fee

Channel

AI texting (SMS)

$69/mo

No set-up fee. 1,500 message segments included

Channel

Website chat + SMS

$119/mo

No set-up fee

Channel

Facebook Messenger + Instagram DMs

$59/mo

No set-up fee

Channel

TikTok messages

$59/mo

No set-up fee

Best value

AI Engine Complete (all channels)

$329/mo

+ $299 set-up

Website + AI bundles

Shelf + Website chat & SMS

$189/mo $208

You save $19/mo versus buying separately. Launch and set-up fees still apply.

Build this bundle
Most picked bundle

Showroom + AI Engine Complete

$449/mo $498

You save $49/mo versus buying separately. Launch and set-up fees still apply.

Build this bundle

Flagship + AI Engine Complete

$569/mo $618

You save $49/mo versus buying separately. Launch and set-up fees still apply.

Build this bundle

How it compares

What loan officers pay elsewhere

Published prices checked 2026-10-19. Prices change; confirm with each vendor. Our full, fair comparisons are in the comparison hub.

OptionPublished priceWho does the workSource
Wix (DIY builder)$17.77–$159.77/mo billed yearlyYouwix.com/upgrade/website
Squarespace (DIY builder)tiered plans; page served regional pricing on the date checked, so no USD figure is quotedYousquarespace.com/pricing
eTrafficers$49/mo, SEO add-on $99/moPlatformetrafficers.com
LendingWise$29/mo hosting + $495 activation (Starter)Template + youhelp.lendingwise.com
LoanOriginator.net$50–$200/mo on 1-year contracts; set-up $200 or $750Platformloanoriginator.net/product-pricing
BNTouch (CRM with site)$165/mo Individual plan plus a one-time activation feePlatform + youbntouch.com (vendor pricing article)
Freelance designer$1,000–$5,000+ upfrontFreelancermorty.com/resources, LO Website Costs
Custom agency$3,000–$15,000+ upfrontAgencymorty.com/resources, LO Website Costs
Mortgage Website Shop$89–$289/mo + launch feeWe do, done for youThis page

Work out whether a site pays for itself with the ROI calculator.

Help desk

Pricing questions

01How much does a mortgage website cost with you?

Shelf is $89/mo, Showroom $169/mo and Flagship $289/mo. Each has a one-time launch fee ($449, $449 and $849) that covers branding, writing and set-up. Paying yearly saves 15%.

02Why is there a launch fee?

It pays for the one-time work: rebranding the design, writing your pages, setting up calculators, forms, compliance details and your domain. The monthly plan covers hosting, updates, support and ongoing content.

03Is there a contract or minimum term?

No minimum term. Plans are month to month and you can cancel with 30 days' notice. Yearly billing is paid up front for the year.

04Do I own my website?

You own your domain, your content, your photos and your leads. The design system and code are licensed to you while your plan is active. If you leave, we give you an export of your pages, posts and images.

05What is not included?

Paid ad management, printed materials, LOS or point-of-sale integrations beyond a secure application link, and legal or compliance review. We build the compliance elements in; your compliance team approves them.

06How does AI Engine pricing work?

Channels are priced per month. AI Receptionist is $179/mo with 400 call minutes included and $0.18 per extra minute, plus a $299 set-up. AI Engine Complete (all channels) covers every channel for $329/mo.

07Do bundles really save money?

Yes, when you want a website and the AI Engine together. Showroom + AI Engine Complete is $449/mo versus $498/mo bought separately.

08Can I upgrade or downgrade later?

Upgrades take effect on your next billing date (or immediately if you need the extra features now). Downgrades take effect at the end of the current period.

09Are prices shown with tax?

Prices exclude any applicable sales tax.

10Is there a refund policy?

The launch fee is refundable in full until we start building. Monthly fees are not refunded for partial months, but you can cancel any time with 30 days' notice. See the refund policy for details.

Know your plan? Put it in the basket.

The configurator adds up your plan, add-ons and AI channels, then hands everything to the order form.

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